Logo Design | Branding | Illustration
An active lifestyle brand with a focus on sustainability and community. It aspires to be that something you can throw in your bag and know you will be ready for whatever your journey brings.
To create a unified brand that represents all of Prana's passions: yoga, climbing, swimming, traveling and active lifestyles.
A focus on the active, conscious adventurer. No matter what your journey brings, Prana will help you be prepared.
Three logo directions were explored before deciding on the new logo design.