Designer
BuddyUp-Screen-Mockup.jpg

BUDDY UP — UX | UI | Logo Design | Branding

BuddyUp is an app for introverts to make friends. Whether someone is new to the city or would like to make a new friend with similar interests, the app allows users to join other individuals in an activity. 


Buddy Up

UX | UI | Logo Design | Branding

An app for introverts to make friends. Whether someone is new to the city or would like to make a new friend with similar interests, the app allows users to join other individuals in an activity. 


Challenge

Create a solution that allows individuals to make friends in a 1-0n-1 setting.

Solution

An app that allows individuals to meet new friends with similar interests through suggesting and accepting an activity.


Prototype

The final app was created around the story of Jenna using the app for the first time. She creates an account, adds an event and then searches for an outdoor activity. In the end, she decides to play frisbee golf with Jody. 

InVision was used to create a prototype of the app. For mobile viewing, visit InVision.

 

Personas

Personas were created to help guide the direction of the app and stay focused on the target user.


Affinity Diagrams

We conducted interviews to establish areas of need and features users were interested in seeing. These suggestions were then organized by affinity mapping, which helped us establish a clear direction for the app. 


Sketching

Different sketches were explored before deciding on the final design.


 

Final Design

The app's design focuses on the activity feed by featuring it as the central navigation icon. As the lead designer, I decided consistency of the orange active states and CTA buttons was important for a straightforward user experience.